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Xsolla Brings Xsolla Connect to Advertising Week New York 2026

October 5, 2026•3 min
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Xsolla, a global commerce company, is showcasing new ways for brands to engage with video game players, studios, and developers in New York City during Advertising Week. Xsolla Connect NYC, taking place October 5, brings together brands, studios, partners, and developers to discuss all the things that create direct-to-consumer experiences through video games. The Xsolla team will be active throughout Advertising Week New York 2026, October 5 to 8. Video Games Are Big. Brand Programs Are Not Video games are one of the largest categories of entertainment spending in the world, yet most brands still treat the category as an experiment: a one-off promotional stunt or a single media buy, not a lasting program. The traditional formats brands default to were never built for players. Interstitial pop-ups disrupt gameplay, banner ads go unnoticed, and in-game activations remain cumbersome and expensive to execute. A Different Way to Reach Players At Xsolla Connect NYC, Xsolla will make the case for a different way for brands to reach players:
  • The Audience: Players are among the most engaged audiences a brand can reach, yet most brands still haven't reached them at scale.
  • The Relationship: Players and studios have trusted Xsolla with their transactions for over 21 years, and this experience has given the company first-party insights into what players value.
  • The Solution: Branded quests meet players where they are, making a brand's product the reward rather than the interruption.
Rewarded Marketing in Action The relationship between players and games is built on the commerce infrastructure behind more than 6,500 games trusted by more than 70% of the top 100 highest-grossing games. The foundational infrastructure gives Xsolla insights into how players spend, what they value, and when they are most open to a brand. These signals come from real transactions, not modeled audiences borrowed from someone else's platform, and Xsolla uses them to connect brands with games. With branded quests, players are rewarded with a brand's product for hitting a milestone they actually care about, such as beating level 50 or dealing 50,000 points of damage. The brand adds value to the game rather than taking attention away. Xsolla calls this approach Rewarded Marketing.
image1.jpg "Brands have spent years trying to get players' attention by interrupting them," said Chris Hewish, President of Xsolla. "When a brand's product is the item a player claims, the brand becomes part of the win instead of the thing standing in the way of it. Advertising Week is where the people who decide brand budgets gather, and we're bringing them a model that puts their product inside the moments players care about most." What's Next Xsolla Connect NYC takes place on October 5 during Advertising Week New York. The full Holiday Video Games and Commerce ebook follows in mid-October. For more information about Xsolla Connect NYC and the Holiday Video Games and Commerce ebook, visit: https://xsolla.pro/Advertising-Week-2026
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