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Xsolla takes center stage at London Games Festival 2026
April 13, 2026•4 min
As the global games industry converges on London Games Festival 2026, Xsolla is making a bold statement about the future of gaming - one that goes far beyond commerce. With a multi-event presence spanning accessibility, social impact, and entertainment IP licensing, the company is positioning itself at the heart of the industry’s most meaningful conversations.
This year’s festival isn’t just about showcasing products; it’s about investing in the culture of gaming itself. From inclusive initiatives to cross-industry collaboration, Xsolla is demonstrating how commerce can support creativity and community.
"London Games Festival is one of the most important weeks on the global gaming calendar, and this year Xsolla is showing up across the areas that matter most to the future of this industry," said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. "From making games accessible to everyone through our work with Stevenage FC and SpecialEffect, to exploring how games drive positive change at the Games for Change Summit, to connecting developers with premium entertainment IP through Xsolla Agency, this is what it looks like when a commerce company invests in the culture, not just the transaction."
Accessibility in action: Stevenage FC x SpecialEffect
One of the most impactful initiatives comes through Xsolla’s partnership with Stevenage FC and UK-based charity SpecialEffect. Originally launched in March, the campaign continues to gain momentum during the festival week. Xsolla funded the team's kits for Stevenage FC’s match against Blackpool, featuring SpecialEffect as the primary sponsor. More importantly, proceeds from jersey sales, matched by Xsolla, will fund up to 50 accessible gaming setups for players with disabilities. These custom-built systems, delivered by SpecialEffect’s specialist team, are designed to help individuals experience games without physical barriers. This initiative highlights a growing industry priority: ensuring that gaming is accessible to everyone, regardless of ability.Games for Change London: Gaming meets social impact
The partnership will also be spotlighted at the inaugural Games For Change London Summit 2026, marking the UK debut of the globally recognized Games For Change program. Held at the Leonardo Royal Hotel Tower Bridge, the summit brings together leaders from across the gaming, education, and social innovation sectors. Stuart Dinsey, Chair of Curve Games and Stevenage FC Board Member, and Liam Lawler, Partnerships Manager at SpecialEffect, will appear in a fireside chat with Xsolla’s Berkley Egenes titled "The Beautiful Games: How Two Playful Communities Teamed Up for Real-World Impact”. The discussion explores how football and gaming communities can collaborate to drive meaningful change, particularly for players with disabilities. More broadly, the summit underscores how games and immersive media can influence education, culture, and social good on a global scale.Xsolla Agency: Unlocking entertainment IP for developers
Beyond social impact, Xsolla is also focused on empowering developers through its newly launched Xsolla Agency. This initiative will take the spotlight at Games Meets Music: The B-Side, hosted at 21Soho in London. Here, Berkley Egenes from Xsolla will discuss how the agency connects developers with premium entertainment IP - from music to film - through streamlined licensing deals. Traditionally, securing such rights has been costly and complex. Xsolla Agency simplifies the process with expert negotiation and established industry relationships, enabling developers to integrate recognizable content into their games. These partnerships can significantly boost discoverability, reduce user acquisition costs, and enhance monetization through live events and promotions. Backed by Xsolla’s global commerce infrastructure, the service also extends to filmmakers and musicians, offering new pathways to reach gaming audiences.A broader vision for the future of gaming
Xsolla’s presence at the London Games Festival 2026 reflects a broader shift in the industry. Gaming is no longer just entertainment; it’s a platform for inclusion, collaboration, and cultural impact. By supporting accessible gaming through SpecialEffect, amplifying social innovation via Games For Change, and enabling creative partnerships through Xsolla Agency, the company is helping shape a more connected and inclusive future for players and creators alike. As the festival unfolds, one thing is clear: the future of gaming isn’t just about what we play, it’s about who gets to play, and how the industry comes together to make that possible. Want to speak with an Xsolla expert? Schedule a meeting now!Featured articles
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