Xsolla at Gamesforum Barcelona 2026: Solving mobile gaming's toughest growth challenges
February 9, 2026•5 min
The European mobile gaming market is one of the most sophisticated and competitive in the world. Studios operate on thin margins, face high player expectations, and constantly optimize every step of their monetization funnel. Success here isn't about following trends; it's about solving real problems with data-driven solutions.
That's why we're excited to participate in Gamesforum Barcelona 2026, taking place February 10-11 at the InterContinental Hotel in Barcelona. With over 600 professionals from Europe's top publishers, ad networks, and studios in attendance, this event brings together the sharpest minds in mobile gaming for practical, data-driven sessions focused on what actually works in today's hypercompetitive mobile landscape.
Your players purchase through your web shop, and their content is instantly available in-game. No friction, no delays, just a smooth experience that benefits everyone while maximizing your margins. Global payments that actually convert Supporting 1,000+ payment methods across 200+ geographies sounds impressive until you realize what it means in practice: players in Poland can pay with Blik, players in Brazil use Pix, players in Southeast Asia use local e-wallets—and your conversion rates stop bleeding. Mobile developers live and die by conversion optimization, and local payment support is where the biggest gains happen. Different regions have different preferred payment methods, and if you can't support what players want to use, you're leaving money on the table. This extensive coverage helps developers expand their market reach and optimize conversion rates across all regions. Infrastructure built for mobile's reality Mobile game studios don't have time to build payment systems, combat fraud, manage compliance across dozens of markets, or navigate platform policies. You want to make great games that players love and can't stop playing—not become payment experts. That's where we come in. From payment processing and fraud prevention to player account management and promotional tools, Xsolla provides game companies with everything needed to launch, operate, and scale direct-to-consumer operations without building complex infrastructure in-house. We handle the complex, unglamorous backend so developers can focus on what they're actually good at: making games.
Why Gamesforum Barcelona matters
Gamesforum Barcelona has earned its reputation as the place where mobile gaming's most pressing problems get solved: How do you scale profitably? How do you retain players in saturated markets? How do you monetize without alienating your audience? These aren't theoretical questions. They're the challenges that mobile monetization teams, UA professionals, and product leaders face every single day. Studios here operate with constant pressure to optimize every step of the funnel. It's where monetization teams learn from one another, UA professionals share what drives results, and product leaders figure out how to build sustainable businesses in an increasingly challenging market. The mobile developers attending Gamesforum aren't looking for hype. They're looking for solutions that move the needle on lifetime value, reduce churn, and give them leverage against platform economics that weren't designed for their success. That's exactly what we're here to discuss.What we're bringing to Gamesforum Barcelona 2026
This year, we're showcasing solutions that address the real challenges mobile studios face when building sustainable, scalable businesses. Here's what we'll be discussing: 700+ web shops launched for mobile games We don't just talk about direct-to-consumer, we've built it at scale. Over 700 mobile game studios have implemented Xsolla's "Pay Online, Play on Device" web shop model, bypassing platform fees, keeping more revenue, and building direct player relationships. This isn't experimental. It's currently in use by studios across Europe, Asia, and the Americas.Your players purchase through your web shop, and their content is instantly available in-game. No friction, no delays, just a smooth experience that benefits everyone while maximizing your margins. Global payments that actually convert Supporting 1,000+ payment methods across 200+ geographies sounds impressive until you realize what it means in practice: players in Poland can pay with Blik, players in Brazil use Pix, players in Southeast Asia use local e-wallets—and your conversion rates stop bleeding. Mobile developers live and die by conversion optimization, and local payment support is where the biggest gains happen. Different regions have different preferred payment methods, and if you can't support what players want to use, you're leaving money on the table. This extensive coverage helps developers expand their market reach and optimize conversion rates across all regions. Infrastructure built for mobile's reality Mobile game studios don't have time to build payment systems, combat fraud, manage compliance across dozens of markets, or navigate platform policies. You want to make great games that players love and can't stop playing—not become payment experts. That's where we come in. From payment processing and fraud prevention to player account management and promotional tools, Xsolla provides game companies with everything needed to launch, operate, and scale direct-to-consumer operations without building complex infrastructure in-house. We handle the complex, unglamorous backend so developers can focus on what they're actually good at: making games.
Connecting with the mobile gaming community
Our participation at Gamesforum Barcelona goes beyond a booth presence. The Xsolla team will be on the ground for hands-on conversations about the real challenges mobile studios face: web shop economics, regional payment optimization, platform diversification strategies, and building scalable direct-to-consumer capabilities. These aren't sales pitches, they're strategy sessions with teams who've been in the trenches. We've spent years solving these exact problems for hundreds of mobile studios, and we're ready to discuss specific challenges, share data on what's working in different markets, and explore how our infrastructure can support your growth objectives.The future of mobile gaming is direct
As Berkley Egenes, our Chief Marketing & Growth Officer, puts it: "Gamesforum Barcelona represents everything we value about the European mobile gaming community, it's pragmatic, data-obsessed, and laser-focused on sustainable growth. The mobile developers we meet at Gamesforum aren't looking for hype. They're looking for solutions that move the needle on LTV, reduce churn, and give them leverage against platform economics that weren't designed for their success. We've spent years solving these exact problems for hundreds of mobile studios, and we're excited to share what's actually working in 2026." The shift to direct-to-consumer isn't a trend; it's a fundamental change in how successful mobile game businesses operate. The studios and publishers who embrace this shift now will be the ones who thrive in the years ahead. They'll have stronger margins, deeper player relationships, and more control over their own destiny. If you're attending Gamesforum Barcelona 2026, we'd love to connect. Whether you're a mobile game developer, publisher, UA team member, or monetization professional just starting to explore direct-to-consumer options or ready to scale your existing operations, our business development and product specialists are here to help you navigate the opportunities and challenges ahead.Let's solve problems together
Gamesforum Barcelona focuses on practical solutions, data-driven insights, and building sustainable businesses in an increasingly competitive market. We can't wait to be part of those conversations and explore how we can support your vision for the future of your games and your business. To schedule a meeting with Xsolla during Gamesforum Barcelona, visit https://xsolla.com/events/gamesforum-barcelona/booking. We'll see you in Barcelona.Featured articles
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