Xsolla and Airbridge partner to deliver unified performance insights for developers

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Xsolla and Airbridge partner to deliver unified performance insights for developers

November 11, 2025•3 min

Xsolla has partnered with Airbridge, a leading unified measurement platform (MMP) for mobile marketers, to launch a new mobile-focused server-to-server (S2S) integration. This partnership empowers mobile game developers to gain a complete picture of their player lifecycle and marketing performance by bridging the gap between mobile campaigns and purchases made through the Xsolla Web Shop.

Connecting mobile marketing to web shop sales

As players increasingly use web shops to top up balances, buy virtual goods, or access exclusive offers, this off-platform activity represents a growing share of total revenue. Still, without attribution, it’s been difficult to measure its impact. With this integration, developers can now see how their mobile user acquisition and re-engagement campaigns contribute to off-platform monetization. Purchases made through the Xsolla Web Shop are securely transmitted to Airbridge as server-to-server events, where they’re accurately attributed to the correct install source or campaign. This means developers can finally track how mobile ads drive web-based purchases, revealing a more accurate view of player behavior, retention, and overall value across every channel. How this integration can benefit developers By connecting these two data streams, developers can see their entire revenue ecosystem, not just fragments of it. This helps them make smarter decisions about where to invest their marketing budget and how to optimize the player experience across both app and web, including:

Track web shop purchases alongside in-app events as part of the mobile user journey. Capture how players transition from app to web, and attribute their purchases to the right campaign or source, closing the loop between acquisition and monetization.
Attribute revenue across user acquisition and re-engagement campaigns. Identify which channels or creative assets are attracting the highest-quality users, including those who convert later on the web, providing a truer measure of marketing success.
Understand total player LTV across both in-app and web transactions. Combine in-app data with Web Shop performance to calculate the complete player Lifetime Value (LTV), ensuring every dollar of marketing spend is accounted for.

Bridging mobile and web performance

As the gaming landscape shifts, direct-to-consumer (D2C) models like web shops are becoming essential. They give developers more control over branding, pricing, and customer relationships, while offering players flexibility and convenience. By treating Web Shop purchases as in-app events, the Xsolla and Airbridge integration ensures that every transaction in your Xsolla Web Shop contributes to performance metrics. This unified view gives developers actionable insight into where their users are coming from, how they’re spending, and which campaigns are driving the best long-term results, enabling smarter growth strategies across both mobile and web channels. Smarter cross-platform growth As more developers adopt direct-to-consumer strategies, web shops have become an essential complement to mobile games, offering players new ways to engage and spend outside traditional app stores. The Xsolla and Airbridge S2S integration is creating a way to connect those transactions back to mobile marketing efforts by treating Xsolla Web Shop purchases as in-app events. This allows developers to view all performance data in one place. With a unified understanding of campaign results and revenue impact, teams can calculate Lifetime Value (LTV) and Return on Ad Spend (ROAS) more accurately, gaining clearer insight into how players interact and contribute across both mobile and web. The new integration between Xsolla and Airbridge brings mobile and web performance data together, helping developers gain a unified, data-driven view of how their marketing efforts drive player engagement and revenue. With the Xsolla Web Shop, you can build a direct-to-consumer channel that connects your players, your brand, and your business. To learn more, book a meeting with an Xsolla expert and explore how this new integration can enhance your game’s growth strategy.