In-game purchases
Mobile
In-game items
Web Shop: Launch a branded D2C storefront in days
May 20, 2026•3 min
Going direct to consumer by building a Web Shop has never been easier. Since 2021 we've launched more than 700 Web Shops with studios who've seen what D2C can do – margin recovery, higher AOVs, and direct relationships with players that platforms can't interfere with.
With Web Shop you can reach your players directly through a fully branded, mobile-first destination, with pre-integrated features - all live in days, no code needed.
Launch your web shop in days, not months
With the multi-page Web Shop template, you no longer need to rely on heavy engineering lead times, as it’s all configurable and ready to launch within days.
Starting with your App Store link: paste it in Publisher Account and a branded store with multiple pages is generated automatically, pulling in your game's assets, branding, and catalog so you're not starting from a blank page. From there, everything is in blocks – you can customize the layout, add or remove pages, adjust content, and publish when you're ready, all without touching a line of code.
The whole process is self-service and handled directly in Publisher Account, which means no developer involvement, no design resources, and no custom build.
Everything you need to go direct, ready from day one
Instead of a single page storefront, you can build in multiple key engagement surfaces via templated pages such as Rewards, News, Quests and more - creating a player destination, all without heavy engineering overhead.
Rewards, Loyalty Store, Welcome Codes – each of these help turn your buyers into repeat purchasers and casual visitors into regular spenders, and they’re ready to configure from the start. Build, launch and manage all within our Publisher Account interface - making it easier than ever to go direct and keep your players engaged.
A destination players return to
Speed matters, but so does what you're actually launching. Web Shop is designed around engagement, not just transactions - ensuring your players come to your store, and stick around.
Players can navigate easily between Web shop features such as Rewards, News, Quests, and more, on layouts that work across devices, so every additional page becomes another reason to explore beyond the store itself – whether that's a loyalty milestone, a seasonal event, or a new content drop. Over time, that's what turns one-off visits into repeat behavior, and repeat behavior into the kind of sustained lifetime value growth.
For your team, it translates into a direct channel that works harder the longer it's running – more touchpoints, more engagement, more repeat revenue, all without the operational overhead.
What Web Shop unlocks for your studio
When launching a Web Shop takes days rather than quarters, the D2C conversation changes. The margin benefits start arriving sooner, not at the end of a roadmap. And because the shop is simple to operate, your team can test, iterate, and refine in response to what players are actually doing – rather than waiting for the next dev cycle to make a change.
The studios already winning at D2C aren't the ones who built the biggest systems – they're the ones who got something live, learned from it, and kept going. Web Shop is designed to make that possible for any studio.
Start building today in Publisher Account.
The whole process is self-service and handled directly in Publisher Account, which means no developer involvement, no design resources, and no custom build.
Everything you need to go direct, ready from day one
Instead of a single page storefront, you can build in multiple key engagement surfaces via templated pages such as Rewards, News, Quests and more - creating a player destination, all without heavy engineering overhead.
Rewards, Loyalty Store, Welcome Codes – each of these help turn your buyers into repeat purchasers and casual visitors into regular spenders, and they’re ready to configure from the start. Build, launch and manage all within our Publisher Account interface - making it easier than ever to go direct and keep your players engaged.
A destination players return to
Speed matters, but so does what you're actually launching. Web Shop is designed around engagement, not just transactions - ensuring your players come to your store, and stick around.
Players can navigate easily between Web shop features such as Rewards, News, Quests, and more, on layouts that work across devices, so every additional page becomes another reason to explore beyond the store itself – whether that's a loyalty milestone, a seasonal event, or a new content drop. Over time, that's what turns one-off visits into repeat behavior, and repeat behavior into the kind of sustained lifetime value growth.
For your team, it translates into a direct channel that works harder the longer it's running – more touchpoints, more engagement, more repeat revenue, all without the operational overhead.
What Web Shop unlocks for your studio
When launching a Web Shop takes days rather than quarters, the D2C conversation changes. The margin benefits start arriving sooner, not at the end of a roadmap. And because the shop is simple to operate, your team can test, iterate, and refine in response to what players are actually doing – rather than waiting for the next dev cycle to make a change.
The studios already winning at D2C aren't the ones who built the biggest systems – they're the ones who got something live, learned from it, and kept going. Web Shop is designed to make that possible for any studio.
Start building today in Publisher Account.Featured articles
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