Best practices for retaining your subscribers

• Display the most effective price and convenient payment methods: Different regions and cultures have varying price sensitivities. Use A/B testing to find optimal price points in different markets. Offer regional pricing and diverse payment methods, since not all users rely on credit or debit cards. For example, Xsolla’s PayRank is tailored by geographical region; players are presented with the most popular and relevant payment methods for their location, which positively influences conversion rates.
• Simplify the subscription process: Ensure the process for subscribing, renewing, or canceling is straightforward and user-friendly. Avoid manipulative tactics like hiding unsubscribe options, which can lead to negative perceptions and lost trust. Provide clear, intuitive interfaces with transparent subscription details.
• Tailor subscription plans to your customers’ needs: Different players have different spending habits. Create tiered pricing models to cater to both high spenders ("whales") and casual players, offering varying content levels to fit different budgets.
• Use incentives to retain and re-engage players: If players leave, offer personalized discounts or bonuses to bring them back. "We miss you" emails or re-subscription discounts can be effective, but avoid overwhelming users with too many emails, as that approach can backfire.
• Extend grace periods: Sometimes, players miss payments due to card issues, or change their minds about canceling. Offering a grace period where they can still access content while resolving payment issues can encourage resubscription and improve the player experience.
• Provide responsive support: Ensure players can easily get help with subscription issues. Dedicated support and listening to customer feedback are important to nurture continued trust and loyalty. Responsive support can prevent frustration and churn.
• Offer valuable subscriptions: The success of a subscription depends on its perceived value. Ensure your subscriptions offer exclusive, meaningful content that justifies the cost. Avoid making paid content free later, as this can alienate paying customers.

Conclusion

Reduce churn with Xsolla Subscriptions