Regional distribution
Alternative payment methods
Tap into Thailand’s gaming market with localized payments
June 13, 2025•4 min
Southeast Asia (SEA) isn’t just growing, it’s becoming one of the most lucrative regions in the global gaming industry and developers and publishers looking for growth opportunities should be watching this market closely. In 2024 alone, the region generated $5.9 billion in gaming revenue, and that number is expected to reach $6.4 billion in 2025, climbing to $7.4 billion by 2027.
Southeast Asia video game market revenue, 2018 to 2027 by country Let’s dive deeper into the gaming industry in Thailand, explore key trends, and learn why this region is a ripe opportunity for gaming businesses looking to expand to global markets.
Thailand: Gaming revenue by market, 2019 to 2029 in USD millions As mobile adoption and internet penetration rise, gamers in Thailand are playing more and spending more, driven by a love of accessible entertainment, in-game value, and community engagement.
Thailand payment method breakdown Build a loyal player base in Thailand with Xsolla
Reaching players in Thailand means offering payment options they already trust. Xsolla supports the leading local payment methods in Thailand (including True Money Wallet, PromptPay, and other popular payment methods) ensuring a seamless and familiar checkout experience for your players.
With Xsolla Payments, you can easily integrate Thailand’s most-used digital payment options into your global ecommerce strategy, helping you increase conversion rates and drive revenue growth. You also get access to a customizable checkout flow that’s intuitive, secure, and optimized for mobile-first users as well as:
Southeast Asia video game market revenue, 2018 to 2027 by country Let’s dive deeper into the gaming industry in Thailand, explore key trends, and learn why this region is a ripe opportunity for gaming businesses looking to expand to global markets.
A rising star in APAC
Thailand stands out as a key driver of this growth with a mobile-first, high-spending market that’s rapidly becoming a strategic focus for global and regional game companies. The gaming industry is expected to reach $2.4 billion in revenue by 2025, and grow steadily to US$3.1 billion by 2029.Thailand: Gaming revenue by market, 2019 to 2029 in USD millions As mobile adoption and internet penetration rise, gamers in Thailand are playing more and spending more, driven by a love of accessible entertainment, in-game value, and community engagement.
Thailand’s gaming landscape
Thailand is one of the fastest-growing gaming markets in Southeast Asia. Driven by high mobile penetration, it also comprises of a young and digitally engaged population. With over 10.8 million users projected by 2029 and an ARPU of $1,010 USD, as well as a culture that embraces digital entertainment, Thailand is fast becoming one of Southeast Asia’s most lucrative gaming markets. Mobile-first Mobile dominates Thailand’s gaming landscape. It’s the primary platform for most players, who favor quick access and flexible gameplay. The market is driven by free-to-play titles, in-game purchases, and reward-based monetization models that keep users engaged and spending. Gamers in Thailand actively spend on:- Virtual items like skins and battle passes.
- Direct web shop purchases and seamless mobile transactions.
- Campaigns powered by local influencers and region-specific content.
Payments and purchasing behavior
Gamers in Thailand are spending more than ever, but there’s an expectation that payment experiences will match their habits. To succeed in this market, you need to align with how users prefer to pay, not just what they’re willing to spend. Here’s what the data tells us:- Digital payments make up 40%–50% of all financial transactions in Thailand.]
- Only 20% of online purchases use cards, with the rest relying on digital wallets and alternative methods.
- Cash on delivery still holds ground, used in about 10% of online purchases.
- Popular alternatives include TrueMoney and PayPal, alongside a growing list of local options.
- 66% of all e-commerce purchases in Thailand are made on mobile devices.
Thailand payment method breakdown Build a loyal player base in Thailand with Xsolla
Reaching players in Thailand means offering payment options they already trust. Xsolla supports the leading local payment methods in Thailand (including True Money Wallet, PromptPay, and other popular payment methods) ensuring a seamless and familiar checkout experience for your players.
With Xsolla Payments, you can easily integrate Thailand’s most-used digital payment options into your global ecommerce strategy, helping you increase conversion rates and drive revenue growth. You also get access to a customizable checkout flow that’s intuitive, secure, and optimized for mobile-first users as well as:
- Make your game available in 200+ regions with instant, compliant access to over 1,000 payment methods and 130+ currencies.
- Simplified purchases with a user-friendly, multi-platform UI and full compatibility with mobile wallets.
- Prevent up to 99% of fraud with our best-in-class anti-fraud system, purpose-built for the video game industry.
- Visual consistency with a customizable interface and integration options that match your game’s design.
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