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Power up your Web Shop: What’s new in Xsolla LiveOps Management Suite
November 5, 2025•4 min
Managing LiveOps for Web Monetization
LiveOps is a major growth driver for web shops. In fact, Xsolla data shows that shops connected to live services earn up to 70% more revenue than those without. But managing LiveOps often means juggling too many tools, depending on engineers, and struggling to personalize the player experience. Between fragmented tools, complex setups, and constant coordination with engineering teams, many studios spend more time maintaining systems than optimizing results. Xsolla LiveOps Management Suite (XLMS) solves these challenges by unifying campaign management, automation, and analytics in one place. With the November Release Notes, XLMS has new features that help teams operate faster, improve results, and simplify daily work. Let’s explore new and improved features and how your studio can benefit from them.Take advantage of new features
Improved personalization with audience segmentation With the new Audience Segmentation feature, partners can now create reusable player segments directly within the XLMS Canvas without any external tools. You define and manage customer attributes in your game, then securely pass them to Xsolla when a player logs in to the web shop.- Grow revenue by up to 15% with personalized offers tailored to player behavior.
- Maintain full control over your data; Xsolla doesn’t store or process any player data.
- Eliminate manual work with automated regional price calculation and updates.
- Go live faster using pre-built templates and proven campaign setups.
- Improve results with expert-backed suggestions grounded in industry benchmarks.
- Experiment confidently with integrated A/B testing tools to validate and scale what works.
Enhanced features to maximize your Web Shop
Automated regional pricing Regional pricing is a proven way to increase conversion, and now it’s even easier to use. This update fully integrates automated regional pricing into the XLMS Canvas, giving teams direct access to set up and manage prices without leaving the platform. Localized pricing builds player trust, improves affordability, and ensures consistency between your in-app store and Web Shop. Prices are adjusted automatically based on player location, with local taxes included to ensure consistent revenue for developers and fair, transparent pricing for players that:- Increase average revenue from localized pricing by 13%
- Generate a 20% higher conversion from visit to purchase.
- Don’t require manual updates since pricing adjusts automatically across all markets.
- Advanced filtering and metric selection.
- Layout customization for each team’s workflow.
- Quickly pin essential metrics for rapid insights.
Get started with Xsolla LiveOps Management Suite
With these updates, Xsolla LiveOps Management Suite strengthens its role as a practical, integrated solution for managing LiveOps on the web. By bringing together improved segmentation, guided insights, automated regional pricing, deeper analytics, and engagement tools like daily rewards, XLMS makes it easier to manage every aspect of your web shop in one place. Join the XLMS Early Access Program to explore the new features before anyone else, or book a meeting with an Xsolla expert to find other ways we can optimize your web shop performance.Featured articles
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