User engagement
Influencer marketing
Marketing
New ways to connect with creators to promote your game
March 12, 2025
As a game developer, finding the right tools to scale your marketing efforts can be the key to growing your game’s popularity quickly. With the rise of platforms like X, YouTube, Twitch, and TikTok, content creators now play a central role in shaping gaming culture and influencing buying decisions. By showcasing your game to their audiences, creators can directly connect players to your game, boosting awareness and driving sales.
Additionally, detailed creator profiles enable you to check their concurrent viewer metrics, the types of games they play, and past campaign performance. This data can help you make informed decisions and ensure your partnerships will drive the results you want. Cultivating creators of all types If you’re looking to work with up-and-coming talent, we’ve removed the 50-subscriber minimum threshold, which opens doors for micro-creators to join the platform and build their career. Micro-creators tend to have highly engaged, niche audiences, which can provide a great opportunity for targeted marketing at a more cost-effective rate. It’s also a great way to support creators who are just starting out and help them grow their audience. Improved insights into creator and performance data Xsolla Partner Network is fully integrated with Xsolla Rainmaker data from Twitch and YouTube Gaming, providing you with comprehensive insights like streamer views, follower counts, and game-specific performance data. This deeper access to analytics helps you gauge how well your campaign will perform before you even launch. And by having access to detailed metrics, you can identify which creators are most likely to drive the highest engagement and conversions. This data can also be used to adjust your campaigns in real time. For example, if you notice a creator is underperforming, you can quickly pivot to another creator or tweak your strategy to maximize the audience reach and coverage your games get. Tracking performance data as the campaign progresses also allows you to test different approaches and fine-tune your efforts for better results. Streamlined collaboration with creators Once you’ve found the right creators, it’s all about managing your partnership. Xsolla Partner Network now includes streamlined collaboration tools that make it quick and easy to distribute promo codes, tracking links, and game keys directly to the creator. This way both you and the creator can have a seamless stream of communication.
Tracking links and promo codes can also help you set clear guidelines and expectations for the creators you collaborate with, empowering you to measure how their efforts translate into conversions and revenue. Flexible revenue sharing Monetizing creator partnerships is one of the main goals of Xsolla Partner Network. With a flexible revenue share model, developers can set customizable commission rates, making it easier to motivate creators and reward them for their contributions.
This feature gives you control over how you incentivize creators, whether you’re looking to reward top performers or ensure fair compensation for all involved. You can also try experimenting with different commission structures to find what works best for your campaign. Offering higher rates to creators who deliver strong results can help increase their motivation and ensure you get the results you’re looking for. Provide creators with more tools Xsolla Partner Network now offers creators a comprehensive toolkit that simplifies campaign management and engagement. From real-time performance tracking to overlays for live streams, your creators can easily track their results and boost engagement with their audiences. Creators can also use the chatbot to share tracking links and promo codes in real time during gameplay, which can increase visibility and drive conversions during live streams. Game-branded tools To boost engagement and make your game more appealing to viewers, we’ve also introduced game-branded promotional overlays and graphics that creators can use during live streams. Whether it’s a branded intro screen or interactive in-game animations, using these overlays can help increase awareness and build excitement around your game. Creator site Creators can also take advantage of creator sites in Xsolla Mall, which offer a range of features to enhance their campaign efforts. Creator sites allow creators to resell digital content, showcase campaign details, collect donations, and share links to all their social media platforms, helping to increase visibility and drive further engagement.
Want to learn more? Schedule a meeting with one of our experts to explore what Xsolla Partner Network can offer and start building your creator partnerships.
More ways to reach players with Xsolla Partner Network
Xsolla Partner Network is an engine that empowers developers to build and scale performance-based creator campaigns from an intuitive dashboard. And our recent updates to the platform have made it even more effective for developing stronger marketing strategies and getting better results. Let’s explore the updates so you can take full advantage of our latest features for this solution. Discover the right creators for your game Effective creator partnerships start with the right match. Thanks to our improved search functionality in Xsolla Partner Network, discovering creators who align with your campaign goals is easier. Now you can search, compare, and invite creators based on their audience size, content type, and past performance metrics. And whether you're targeting influencers who specialize in specific game genres or those with a dedicated following in a particular region, the platform makes finding your ideal partners and creators straightforward.Additionally, detailed creator profiles enable you to check their concurrent viewer metrics, the types of games they play, and past campaign performance. This data can help you make informed decisions and ensure your partnerships will drive the results you want. Cultivating creators of all types If you’re looking to work with up-and-coming talent, we’ve removed the 50-subscriber minimum threshold, which opens doors for micro-creators to join the platform and build their career. Micro-creators tend to have highly engaged, niche audiences, which can provide a great opportunity for targeted marketing at a more cost-effective rate. It’s also a great way to support creators who are just starting out and help them grow their audience. Improved insights into creator and performance data Xsolla Partner Network is fully integrated with Xsolla Rainmaker data from Twitch and YouTube Gaming, providing you with comprehensive insights like streamer views, follower counts, and game-specific performance data. This deeper access to analytics helps you gauge how well your campaign will perform before you even launch. And by having access to detailed metrics, you can identify which creators are most likely to drive the highest engagement and conversions. This data can also be used to adjust your campaigns in real time. For example, if you notice a creator is underperforming, you can quickly pivot to another creator or tweak your strategy to maximize the audience reach and coverage your games get. Tracking performance data as the campaign progresses also allows you to test different approaches and fine-tune your efforts for better results. Streamlined collaboration with creators Once you’ve found the right creators, it’s all about managing your partnership. Xsolla Partner Network now includes streamlined collaboration tools that make it quick and easy to distribute promo codes, tracking links, and game keys directly to the creator. This way both you and the creator can have a seamless stream of communication.
Tracking links and promo codes can also help you set clear guidelines and expectations for the creators you collaborate with, empowering you to measure how their efforts translate into conversions and revenue. Flexible revenue sharing Monetizing creator partnerships is one of the main goals of Xsolla Partner Network. With a flexible revenue share model, developers can set customizable commission rates, making it easier to motivate creators and reward them for their contributions.
This feature gives you control over how you incentivize creators, whether you’re looking to reward top performers or ensure fair compensation for all involved. You can also try experimenting with different commission structures to find what works best for your campaign. Offering higher rates to creators who deliver strong results can help increase their motivation and ensure you get the results you’re looking for. Provide creators with more tools Xsolla Partner Network now offers creators a comprehensive toolkit that simplifies campaign management and engagement. From real-time performance tracking to overlays for live streams, your creators can easily track their results and boost engagement with their audiences. Creators can also use the chatbot to share tracking links and promo codes in real time during gameplay, which can increase visibility and drive conversions during live streams. Game-branded tools To boost engagement and make your game more appealing to viewers, we’ve also introduced game-branded promotional overlays and graphics that creators can use during live streams. Whether it’s a branded intro screen or interactive in-game animations, using these overlays can help increase awareness and build excitement around your game. Creator site Creators can also take advantage of creator sites in Xsolla Mall, which offer a range of features to enhance their campaign efforts. Creator sites allow creators to resell digital content, showcase campaign details, collect donations, and share links to all their social media platforms, helping to increase visibility and drive further engagement.
Get started with Xsolla
With our latest updates, Xsolla Partner Network has become an even more powerful tool for developers looking to tap into the growing influence of content creators. By providing robust data insights, enhanced collaboration tools, and customizable revenue share models, our goal is to continue giving you the resources to create effective, performance-based campaigns that drive results.Want to learn more? Schedule a meeting with one of our experts to explore what Xsolla Partner Network can offer and start building your creator partnerships.
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