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Introducing Web Shop: Analytics

June 3, 2022
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Data has become the fuel on which modern society runs. If you don’t know your customer, you won’t know what they want or how to get them to click that buy button.  Raw data, however, isn’t enough. You need a robust and customizable way to analyze all of that data to create something vital to the future of your business. You’ve been asking us to expand the capabilities of our data analytics integration, and we’re proud to announce that we have. We’ve added new capabilities and are automatically tracking more events. The easiest way to take advantage of these new features is with Google Analytics, the most widely used analytics service, which can be integrated with Web Shop in only three clicks (note: we do not yet support GA4).  Alternatively,  you can use Google Tag Manager to set up any third-party analytics service you’d like. With GTM integration, you can gather data from your players and analyze that data in any analytics platform you prefer.


With our expanded Analytics Integration, you can view key metrics and estimate the efficiency of your marketing and the performance of your Web Shop, while gathering player data to help you make informed decisions. Analytics will allow you to build a transparent pipeline and understand what your players are doing and what aspects of your site may be most problematic for them. You can track a user's activity throughout your Web Shop, including what they add to their cart, and what they eventually purchase.  With this information, you’ll be able to figure out what products sell best, what channels most efficiently allow sales, and how well your marketing campaigns are performing. Check out the massive list of player activities you can track in our documentation. Funnels with Google Analytics and Xsolla


Collecting data is only one part of the equation. What do you do when you get the data? With Google Analytics and Xsolla, you can set up funnels to find the weak spots in your customer conversion pipeline. How many people visited your site? How many have people looked at an item? Added it to their cart? Or eventually purchased it? You can see all of this and more, visually, with funnels.  Funnels allow you to track events and goals. You can see where in your pipeline users are falling off, and adjust accordingly. Xsolla tracks all events such as adding an item to the cart, purchasing an item, and more. We have a list of preset funnels, including general conversion rate, cart conversion rate, conversion rate with authorization, and others. While Google Analytics cannot automatically build funnels, our step-by-step guide will help you learn how to set up and manage your own funnels quickly and easily. HOW TO SET UP
  • Log in to your Xsolla Publisher Account
  • Under Site Builder, choose ‘Configuration’
  • Open Site settings, Apps block
  • Within this block, you can integrate Google Analytics and Google Tag Manager
  • Click Connect and add your Google Analytics or Google Tag Manager ID
  • Go to Google Analytics or Google Tag Manager to complete setup
GUIDES When you’re ready, head to your Xsolla Publisher Account, an easy-to-use, all-in-one control center that lets you set up and manage all of the Xsolla products you need to optimize and monetize your games. To learn more about how to reduce your workload and provide simple solutions that allow you to increase your revenue and publish your game across multiple platforms, contact an expert from our team. We’re always happy to help you take the next step in your journey to success.
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