Grow Your Audience In Japan
October 11, 2021
Japan is a country of 70 million gamers, with at least one-third of its gaming population — just above 23 million players — choosing to pay with local alternative payment methods over credit cards and PayPal. Home to industry giants, like Nintendo and Sega, video games will continue to grow as part of the Japanese economy in the years to come. But, in order to optimize sales in Japan, the world’s third-largest gaming country by revenue, you’ll need to account for its unique payment nuances.
It might be surprising for such a tech-savvy country, but cash is still a big part of Japanese culture. If you want to make a splash or accelerate growth in Japan, make sure that apart from credit cards and PayPal you accept cash payments via Konbini, Pay-easy, and Online Banking. You can also expand your addressable market by enabling WebMoney prepaid cards and mobile payments.
Entering the Japanese market is quick and easy to do with Xsolla. Just log in to your Xsolla Publisher Account and enable all payment methods within Japan under your Payment Method settings.
Download free eBook
Popular
GET THE LATEST CONTENT DELIVERED TO YOUR INBOX
Featured content
3 minute read
Community Growth
Xsolla expands leadership in game development and innovation in APAC with strategic partnerships in Busan
Xsolla partners with Busan City and BDAN to establish APAC headquarters, empower local talent, and drive Web3 advancements6 minute read
Payments
Direct carrier billing drives digital payments in Japan
Discover Japan's various direct carrier billing payment methods as the country pivots to a cashless future.4 minute read
Game Sales and Commerce
Xsolla Launcher 2024 in review: Transformative results
Dive into what Xsolla Launcher can do for your business and take a sneak peek at how our solution performed in 2024.DIGITAL GUIDE
Free guide
BOOST PLAYER ENGAGEMENT WITH REWARDS
Learn how you can grow your community with rewards during all stages of your game development. Download our free guide.
READY TO LEVEL UP?
The Xsolla team is ready to help.Your game business is our #1 priority.
