Giving Gamers More Rewarding Ways To P(l)ay

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Giving Gamers More Rewarding Ways To P(l)ay

July 19, 2023

As the gaming industry continues to grow, more companies outside the sector are forming unique partnerships to provide new solutions that benefit both gamers and game developers. During this year's Game Developers Conference in San Francisco, attendees learned more about the recent collaboration between Mastercard and Xsolla. Giving Gamers More Rewarding Ways to P(l)ay follows an insightful discussion of how this growing relationship brings a new first to the games industry. At GDC 2022, Xsolla connected with Mastercard. A year later, Jen Premisler, SVP of Fintech and Segment Solutions at Mastercard, and Xsolla's Berkley Egenes, Chief Marketing Officer, came back to discuss the connection between Mastercard's Pay with Points program and Xsolla's Payments solution. What's the goal of this partnership? To give gamers a frictionless payment experience, beginning with additional payment options for in-game purchases, and to provide developers access to a new revenue stream. https://youtu.be/LF7Nf-Y6pyQ In this talk, Premisler shares Mastercard's path to getting involved in video games, moving from sponsorships in the esports world to acknowledging that the gaming industry is a hub for genuine consumer communities and technological advancements. The duo then recounts the decision to start by tackling two significant issues traditional eCommerce presents in the gaming industry. First, the friction when making in-game purchases, and second, the myriad of steps required for in-game gifting. By tapping into credit card loyalty points, Mastercard and Xsolla plan to provide a more accessible way for gamers to pay with their accrued points, gift those points for in-game purchases, and give developers access to a new revenue stream. Egenes highlights the details of how this partnership will ultimately benefit game developers and publishers by:

expanding their audience reach
boosting conversion rates
driving brand loyalty

Follow along with these two industry experts as they discuss how this new way to pay with loyalty points benefits your game business and your community. Their chat includes a Q&A that expounds on prospective future iterations of this collaboration. Ready to give your gamers innovative payment options? Watch Giving Gamers More Rewarding Ways to P(l)ay, and hear firsthand how Xsolla’s partnership with Mastercard is disrupting microtransactions - for the better. To learn more, contact an expert from our team or create an account to explore what Xsolla can do for you today.