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Latest creator marketing insights, trends, and updates.

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Stay focused on what's trending in the video game industry

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Xsolla has renewed its partnerships with Interactive Ontario and La Guilde du jeu vidéo du Québec, reinforcing its position as a long-term commerce partner for game developers across Canada.



Xsolla Doubles Down on Canada: Renewed Partnerships with Interactive Ontario and La Guilde

Inside the partnership behind Seekers Notes and Cooking Diary's direct-to-consumer expansion



How Mytona reached new players and grew web shop revenue with Xsolla

Xsolla expands its executive leadership team to accelerate global partnerships, strategic growth, and new business opportunities across the video game ecosystem

Xsolla appoints Jon Middleton as Executive Vice President of Strategic Business

Two of the biggest concerns about D2C on PC, platform pushback and Steam cannibalization, didn't hold up against 18 months of real campaign data from Microids.

Two myths about selling PC games directly alongside Steam, addressed at GDC 2026

Direct-to-consumer becomes the new standard

Xsolla report reveals direct-to-consumer is reshaping video game monetization

Xsolla attends Develop:Brighton and hosts Xsolla Connect Brighton, bringing its team together to discuss game commerce, monetization, and industry growth with developers

Xsolla at Develop:Brighton and Xsolla Connect Brighton

Xsolla and Management and Science University (MSU) have signed an MoU to give Malaysian students direct access to professional game commerce tools and industry knowledge, preparing the next generation of game developers for global opportunities.



Xsolla and Management Science University sign MOU to prepare the next generation of video game developers

Fostering growth in Azerbaijan’s emerging video game development ecosystem.

Xsolla and SABAH.HUB sign Memorandum of Understanding to accelerate Azerbaijan’s innovation ecosystem

Your web shop isn't just a checkout page, it's a first-party data source that’s helping a growing number of studios sharpen their D2C strategy.



What your Web Shop knows about your players (and how to use that data to increase revenue)

Learn how the Xsolla Buy Button helps mobile developers reduce platform fees, boost revenue, and deliver seamless, player-friendly purchase experiences.


Xsolla launches Buy Button for mobile games

How Xsolla’s refreshed identity reflects its future-forward vision and commitment to building all the things to help developers build sustainable, scalable game businesses.

Xsolla unveils new brand launch to support the future of game commerce

Investment, mobile, and web shops are rewriting gaming’s economics - putting control and margin back in developers’ hands.

New frontiers: What 2026 holds for the gaming industry

All the knowledge you need for building a successful gaming business across payments, sales, commerce, and community growth. Stay up to date on the latest industry trends and get valuable info for every stage of development.

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Xsolla launches Buy Button for mobile games

Why a personalized web shop experience is essential for success

It’s official: Mobile developers can now link players directly to web shops from their games in the U.S.

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Xsolla launches Buy Button for mobile games

Why a personalized web shop experience is essential for success

It’s official: Mobile developers can now link players directly to web shops from their games in the U.S.

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Spotlight on our
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