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All your creator campaigns, verified and run from one place in a single workflow
August 19, 2026•2 min
Creator campaigns that used to take a team to run are down to one person, one platform
The way players discover games has changed for good. They find their next game through people they already watch and trust, not through ads they typically skip. That puts creators at the center of how every game organically grows. Here's the problem: most studios were never built for creator campaign management. There's no creator marketing department. There's one person, a budget, and no time to vet a hundred channels or chase payouts across a dozen countries. That's the gap Xsolla Partner Network closes, and ahead of gamescom 2026, it just got a lot simpler.Everything you need for creator marketing, right where you already work
Partner Network lives inside Xsolla Publisher Account, the same account developers already use to run their game. No new login. No separate tool to learn. Just creator campaigns, alongside everything else. Transactions, creator payouts, and tax compliance are all handled inside Publisher Account. What used to take an entire team, one person can run alone. And that changes who gets to compete. Verified creators, less guesswork Automated anti-fraud vetting and identity verification at payout means developers partner with real, verified creators and campaigns reach genuine audiences. One campaign system with full attribution, coming soon Campaign management will be redesigned and unified, so video game key campaigns and revenue-share campaigns run through a single workflow. Developers will launch and manage all creator activity from one place, with the attribution depth to see every click, sale, and dollar a campaign drives. Flat-fee campaigns, coming soon Revenue share pays a percentage of creator-driven sales; flat-fee pays a guaranteed amount regardless of results. Flat-fee campaigns are a new way to attract the right creators and keep them invested for the full length of a campaign. Plus, they can be used simultaneously with revenue sharing. One home for creators, too Creators now run their entire business from a Creator Business Account on Xsolla.com: campaigns, earnings, payouts, storefronts, and streaming tools including alerts, overlays, chatbot, widgets, and tipping. The tools they already rely on haven't changed. Their storefronts are still right where their fans already shop. What's different is that it's all in one place now, the same platform their publishing partners already use.Experience the single workflow creator program for yourself
Developers can learn more about Xsolla Partner Network at xsolla.com/partner-network. Creators can get started at xsolla.com/for/creators.Featured articles
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