Vietnam: a game growth target
Forging a path to Vietnam's growing gaming market
Xsolla continues to deepen its commitment to the video games market in Southeast Asia, and specifically Vietnam.
A new partnership for Vietnam’s growing game market
The company has agreed to acquire a stake in Wetaps Corporation, a Ho Chi Minh City-based publisher holding relevant local licenses for video game operations in Vietnam. The pending transaction will combine Xsolla’s global commerce technology and Wetaps' regulatory and publishing expertise to provide international developers with a compliant, end-to-end pathway into Vietnam’s growing game market, while giving local studios the infrastructure to reach global audiences.
Forging a shared vision to help you succeed
The partnership of Xsolla and Wetaps aims to provide global developers a compliant, end-to-end pathway into Vietnam’s growing game market and its 58.5M+ players.
Launch, grow, and win with global reach and localized presence
The pending partnership will give Vietnam's game studios and international developers access to the same commercial infrastructure, market access, and operational support powering the world's most successful game studios and publishers.
Seasoned guidance from global game experts
Whether you're considering entering the Vietnam market, a local studio hoping to scale in Southeast Asia, or needing a partner to open new monetization opportunities, schedule time with Xsolla's expert team today.
Digital guide
Guide to reaching gamers in Vietnam
Whether you're looking to expand your presence in Vietnam or are a local publisher hoping to grow worldwide, download our guide to scaling and succeeding in any market.
How Xsolla helps you scale globally
From Southeast Asia to Europe and across continents, Xsolla enables you to launch quickly with confidence wherever the game market is booming.
Go live faster
Xsolla's established G1-G4 framework gets you to market quickly, cutting through slow approvals and complex setup.
Built-in compliance, zero surprises
Forged by a strong bond with local regulators, we keep you covered from day one.
Local payments, global scale
Accept more local payment methods to power purchases worldwide, fully integrated out of the box.Keep more of what you earn
Simplified revenue share and simplified reconciliation with no hidden platform fees eroding your profit.
A trusted local network of experts
Instant access to our curated cohort of trusted partners; no vendor research needed and no risky onboarding.
Contact us
Talk to an expert
Considering taking your game to Vietnam? Ready to maximize revenue opportunities in Southeast Asia? Reach out to our experts and learn how to start earning more and spending less.
Frequently asked questions
Is local licensing required to operate in Vietnam?
Yes. Vietnam requires G1–G4 licensing approval and compliant publishing structures for legal game operations. Let us explain how a structured licensing pathway and operating as a licensed [Merchant of Record (MoR)](https://xsolla.com/merchant-of-record) has enabled compliant market entry in other countries without establishing a local entity.How does Xsolla mitigate regulatory and enforcement risk?
Vietnam enforces active compliance across licensing, payments, tax, and reporting. Non-compliant operations may face payment disruption or takedown exposure. Xsolla manages licensed MoR operations, tax invoicing, regulated settlements, and compliance workflows to reduce operational and regulatory risk.How can publishers improve payment performance in Vietnam?
Vietnam is a digital wallet-first market, with most payments made through local payment networks. Relying on international card coverage limits conversion and revenue capture. Across the world, Xsolla enables access to more major local payment methods through a single integration, increasing checkout conversion and monetization efficiency.Do we need a local publishing partner?
A compliant publishing structure is mandatory, but building and managing local relationships independently can be complex and resource-intensive. Xsolla is planning to structure a co-publishing model in Vietnam, allowing you to retain full ownership of your product and brand.How long does market entry typically take?
An independent setup involving entity formation, licensing, and payment integrations can take just months. With an established infrastructure and licensing framework, publishers can accelerate time-to-market with a defined execution roadmap and predictable settlement model. Ask us how we've helped companies get started in more than 200 geographies with unique local requirements.