Xsolla acquires ludo to advance player engagement and monetization
May 8, 2025•3 min
The acquisition integrates ludo’s code-free questing platform into xsolla’s web shop solution to deepen player connection and drive monetization
LOS ANGELES — MAY 8, 2025 — Xsolla, a global leader in video game commerce, is pleased to announce the acquisition of Ludo, a platform designed to drive community engagement through code-free social quests. This strategic acquisition brings Ludo’s innovative technology into the Xsolla portfolio, combining its questing tools with Xsolla’s Web Shop and other Xsolla Rewards Solutions to help developers worldwide increase player engagement, drive retention, and unlock new monetization opportunities beyond the traditional app store model. As the #1 web shop provider in the video games industry, with over 500 web shops launched, Xsolla and Ludo will take mobile players' experience to the next level for game developers.
Ludo’s integration with Xsolla centers on incorporating Community Quests into Xsolla’s ecosystem, giving developers a simple, built-in way to spark engagement through gamified social experiences. This aligns Ludo’s expertise in player activation with Xsolla’s robust commerce infrastructure, creating a seamless path from gameplay to web-based purchases and turning community participation into revenue-generating behavior.
The timing is significant. New platform flexibility allows mobile developers in the U.S. to promote and link to their web shops directly from their games, unlocking more seamless access to external purchasing experiences. This shift means developers can now:
“Welcoming Ludo to the Xsolla family strengthens our push to give mobile game developers accessible, innovative tools,” said Chris Hewish, Chief Strategy Officer at Xsolla. “With an expanded Xsolla Rewards ecosystem, we’re adding loyalty and questing features that turn player engagement into lasting growth for games and their communities. The integration empowers developers to create dynamic quests that reward players for in-game purchases, social participation, and community-building actions such as joining a Discord channel or engaging on social networks. This opens up new avenues for re-engagement, loyalty, and increased conversion, all without requiring additional development resources or burdens on game developers.”
“Player loyalty is shaped the moment or even before the game begins; a dynamic questing system rekindles that spark every day, turning fleeting engagement into a sustainable, ever-growing community,” said Renee Russo, Co-Founder and Co-CEO of Ludo.
- Connect players directly from mobile games to web shops
- Offer mobile-first access to alternative payment methods
- Expand reach through localized pricing and regional distribution
- Enable one-tap access to specific SKUs, bundles, or promotions
“Welcoming Ludo to the Xsolla family strengthens our push to give mobile game developers accessible, innovative tools,” said Chris Hewish, Chief Strategy Officer at Xsolla. “With an expanded Xsolla Rewards ecosystem, we’re adding loyalty and questing features that turn player engagement into lasting growth for games and their communities. The integration empowers developers to create dynamic quests that reward players for in-game purchases, social participation, and community-building actions such as joining a Discord channel or engaging on social networks. This opens up new avenues for re-engagement, loyalty, and increased conversion, all without requiring additional development resources or burdens on game developers.”
“Player loyalty is shaped the moment or even before the game begins; a dynamic questing system rekindles that spark every day, turning fleeting engagement into a sustainable, ever-growing community,” said Renee Russo, Co-Founder and Co-CEO of Ludo.More releases for 2025
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