Xsolla Advertising Guidelines

In all instances, Advertiser’s Ads should be honest, safe, and respectful. The Ads should provide informative value to end-users without being misleading or harmful.

All Ads must:

• Be clearly identifiable as advertising and not be indistinguishable from the digital properties upon which the advertising is served
• Comply with all applicable laws and regulations
• Be appropriate for the intended audience and not be intentionally targeted to children

• All Ad claims must be factually supportable
• Discounts and/or any price offers must be current and include explicit instructions for the end-user to redeem the same discounts and/or price offers
• Reward items tied to end-user behavior (e.g., “Receive 20 virtual coins after downloading this app!”) must clearly and conspicuously inform the end-user how to convert the end-user’s behavior into receiving the reward item.
• Advertised products and prices must be available within two clicks of Advertiser’s landing page
• When using the term "free," disclose all material terms and conditions to the end-user to obtain the free item

• Food Products: Comply with all applicable laws regarding ingredients and quality control certifications
• Weight Loss: No unrealistic claims, no intentional targeting of children, include clear disclosures
• Promotions/Contests: Disclose that no purchase is necessary, do not imply every entry results in a win

• No pop-up Ads that cover or overlay content
• No auto-expansion of the Ad size without user initiation
• No auto-play video with audio
• No forced countdowns to dismiss Ads
• No flashing animations
• Ads should not exceed thirty percent (30%) of page density

• No phishing or attempts to obtain personal information through deception
• No malware, spyware, or harmful code
• Ad must connect the end-user to the described offering in the Ad.
• Xsolla reserves the right to reject any Ad that excessively redirects the end-user.
• No selling of free items or official services available elsewhere for free

• No false or deceptive claims about products or services
• No simulating functionality that doesn't exist (e.g., fake buttons, dialogue boxes, etc.)
• No "bait and switch" tactics intended to mislead consumers
• No misleading users about landing page content

• No content that promotes violence, discrimination, or hate speech
• No content showing children in dangerous or compromising situations
• No violence, gore, or graphic imagery
• No content that exploits sensitive events like natural disasters or other mass casualty events
• No profanity, obscene language, or otherwise vulgar content

• No promotion of counterfeit goods
• No promotion of illegal drugs or drug paraphernalia
• No content enabling dishonest behavior (e.g., hacking, fake documents, etc.)
• No content that facilitates copyright infringement

• No pornography or sexually explicit content
• No promotion of prostitution
• No nudity (i.e., visible intimate body parts)

These categories are not per se prohibited but do have particular requirements, as follows:

• Ads for alcoholic beverages must not mislead the audience into believing that the Ad is for a non-alcoholic beverage. This principle is particularly critical when the Ad is for an alcoholic lemonade, seltzer, or other beverages commonly considered to be non-alcholic in nature.
• Advertisers cannot target individuals under the legal drinking age in the jurisdiction where the Ad is shown.

• Must comply with all applicable gambling laws
• Cannot target minors, or those under the legal gambling age, in the applicable jurisdiction
• Must display, or link to, information about how to resolve gambling addiction

• Must comply with all applicable financial disclosure regulations, including those related to data privacy and data collection
• Must disclose, or provide a link to, all fees and terms
• Must provide legitimate contact information for the financial institution or service

• Must comply with all applicable healthcare regulations, including those related to data privacy and data collection
• No health claims that are unsupported by independent and/or peer-reviewed, studies

1. 1.
   All political Ads must clearly identify themselves as political advertising
2. 2.
   All political Ads must include a "Paid for by" disclosure directly in the Ad
3. 3.
   Must comply with all applicable election laws and campaign finance regulations
4. 4.
   Must provide a link to information about who paid for the political Ad, including contact information

• Include clear indication on the Ad itself that it is of a political nature
• Provide detailed information about the political Ad sponsor when users engage with the Ad

• Name of the entity paying for the Ad
• Contact information for the Advertiser
• Names of executives or officials responsible for the Ad
• Links to relevant government databases of contributions, when required by applicable laws or regulations

• No content that incites, threatens, or calls for violence, or uses obscene language
• No content aimed at suppressing voters or delegitimizing elections
• No content with unverifiable claims
• No imagery of weapons being fired, or other violent images
• No imagery of gratuitous human suffering

• Advertiser must maintain its own records of political Ad spending and targeting
• Advertiser should be prepared to provide this information if required by regulatory authorities