This edition of The Xsolla Report goes beyond the data. Featuring expert insights from two of Xsolla’s leading voices, Vol. 9 offers a clear-eyed look at the state of the global games market and presents a strategic case for owning your player relationships directly.

Inside this edition

• State of Play — Chris Hewish, President of Xsolla, examines where the games industry stands today: the forces shaping the market, the challenges developers face, and the path forward for studios of every size.
• D2C is no longer optional — Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, makes the argument for direct-to-consumer as a growth strategy: why it matters now, what's at stake if you wait, and how to build a direct channel that works.