Global gaming insights: The Xsolla Report Q2 2026

Expert perspectives on the state of the games industry and what’s coming next.
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Featuring insights from our industry experts, Vol. 10 of The Xsolla Report offers a clear-eyed look at the state of the global games market, analyzing the accelerating industry shift toward direct-to-consumer commerce, the impact of platform policy and regulatory changes, and the growth potential within emerging markets.

Inside this edition

  • The new reality of PC Gaming — Nate Ahearn, VP of Product Marketing, breaks down the changing landscape for PC developers and how to stay competitive in a market shifting away from traditional distribution models.
  • The next billion players are already here — Ilayda Bayari, VP of Business Development, EMEA, explores why Southeast Asia, Latin America, and the Middle East are the next major frontiers for sustainable revenue growth and how to capture this audience.
  • App store fees are changing; an opportunity bigger than the discount — Natalia Voziyan, VP of Legal & Operations, explains how navigating new regulatory frameworks and platform policies can unlock more than just cost savings.

Dive into the data

The Xsolla Report Archive

Access our collection of industry reports and get caught up on the latest gaming trends and market insights. Explore our past reports to learn more.

VOL. 9 2026 Q1

VOL. 8 2025 Q3

VOL. 7 2025 Q2

VOL. 6 2025 Q1

VOL. 5 2024 AUTUMN

VOL. 4 2024 SUMMER

VOL. 3 2024 SPRING

VOL. 2 2024 WINTER

VOL. 1 2023 FALL

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