By offering Founders Packs, they could build a loyal community around Phoenix Point pre-launch and keep their fund healthy — but they needed a custom website to drive sales and help with key elements of the physical goods logistics chain. They also wanted their own launcher, to manage content delivery costs through binary patch updates for their closed alpha. Plus, more in-depth analytics and a customer support team to help them to segment and service their growing fan base would be ideal add-ons to keep things on track.
Founded in 2013, Snapshot Games is the brainchild of David Kaye and Julian Gollop. Gollop, who is widely regarded as the creator of the X-COM series, founded Snapshot as a way to develop new chapters of his earlier successes through crowdsourced funding. Snapshot’s first title — Chaos Reborn — was their 30-person team’s first successful venture, and Phoenix Point is tracking for an official release in late 2018.
A dedicated team of Xsolla developers worked closely with two members of Snapshot’s development team to formulate a custom integration that delivered:
Snapshot Games can not only deliver on Phoenix Point’s potential and fulfill the promise they made to its backers, but they can reach new users with unerring precision. As Snapshot tests the response of the pre-order page on their custom site, we continue to make rolling updates that complement their marketing strategy. And with greater in-depth reporting, Snapshot has been able to more surgically market to potential players, including limited-time offers that sync up with physical gaming conferences and other events.