Turbine, Inc. — a subsidiary of Warner Bros. Interactive Entertainment (WBIE) — already had contracts with payment processors for credit cards and PayPal, their two highest priority payment methods. But as LOTRO’s availability expanded, Warner Bros. WBIE wanted to encourage a continuously healthy conversion rate in newer territories.
In addition, WBIE wanted LOTRO’s vast, diverse, and loyal fan base to enjoy a storefront that was as deep and multi-faceted as the book and film series themselves. Essentials included a unique, branded skin for the UI and a high volume of customizable in-game products — plus continuous access to the development team that managed LOTRO’s backend, so they could edit and improve the store’s functionality and inventory as needed.
Founded in 1994, Turbine, Inc. is a video game development company that focuses on 3D massively multiplayer online role-playing games (MMORPGs) including Dungeons & Dragons Online and the Asheron’s Call series. In 2007, the team released LOTRO, an immersive MMORPG based on the eponymous series of fantasy novels by J.R.R. Tolkien.
Xsolla’s practice of seamlessly «embedding» with our partner’s team allowed for an accelerated timeline, helping Turbine to get LOTRO up and running with a detailed, branded in-game storefront and expanded functional capabilities in several areas:
Since integrating with Xsolla, LOTRO was sold to and is operated by Standing Stone Games. Standing Stone Games also owns and operates Dungeons & Dragons Online (DDO), another Xsolla partner.