SUCCESS STORY
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FACEIT DELIVERS EVEN MORE
COMPETITIVE ESPORTS ACTION
BY PARTNERING WITH XSOLLA

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The FACEIT team knew they needed to offer more payment methods and subscription plans to draw PvP gaming fans to their platform. Before long, the competition couldn’t keep up.

In 2014, FACEIT was already benefitting from a massive uptick in competitive gaming interest — but to fully tap into the trend on a global scale, they needed more payment methods than just PayPal. And as their subscriber numbers swelled, they also needed a partner who could deliver more plan options for users while protecting their system from fraud.

London-based FACEIT — leading competitive gaming platform powerhouse.

Founded in 2012, FACEIT is a proprietary competitive gaming platform that enables game creators to integrate PvP matchmaking, tournaments, and leagues into their games, giving casual and pro-level players around the world the opportunity to compete, rise, and win. Some of the more prominent titles integrated with the FACEIT platform are other Xsolla partners like PUBG, Counter-Strike: Global Offensive, Dota 2, and Smite.

Xsolla’s improved subscription options made it easier for FACEIT’s users to cheer on their favorite competitors or try for the title themselves.
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After their initial Xsolla integration, FACEIT had drastically expanded their global payments footprint — but they had many more plans in store for subscriptions.

The combined eight-person team worked diligently for six weeks to make FACEIT’s subscription plan offerings among the most robust of any Xsolla partner at the time. The team also added a virtual currency option (“FACEIT Points”) and other custom-designed deliverables to drive user loyalty while solidifying FACEIT’s already-growing brand equity.

FACEIT users can directly support their favorite tournament organizers with FACEIT Points, an Xsolla Store-enabled virtual currency.
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Technical specs of the integration included:

PAYMENTS AND ANTI-FRAUD
  • Enabled all available localized payment methods, increasing footprint for potential new users in new and existing markets.
  • Added developer account currency (“FACEIT Points”) as valid form of payment.
  • Filtered fraudulent payments using self-updating algorithm guided by user history and membership status.
  • Reviewed disputed transactions 24/7 using behavioral and data metrics.
  • Handled all risk for fraud and chargebacks, plus VAT and local taxation.
SUBSCRIPTIONS
  • Enabled high volume of plans, with custom billing and renewal details for each.
  • Built multi-sub payment options for users with subscriptions to multiple channels.
  • Applied subscription plan filtering options, to help users find the correct plan for their game or tournament of choice.
  • Reviewed disputed transactions 24/7 using behavioral and data metrics.
  • Handled all risk for fraud and chargebacks, plus VAT and local taxation.
USER EXPERIENCE
  • Enabled custom white-label digital storefront and checkout/purchase path, matching FACEIT branding.
Xsolla’s vast array of payment methods helps FACEIT users around the world to pay for their plans any way they want.
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Anti-fraud

Between December 2014 and March 2018, FACEIT’s website traffic positively exploded, jumping by 1250% from 1 million to 13.5 million visits per month.

With so many more payment methods and subscription options available to users around the world, FACEIT was finally able to achieve its true potential — becoming one of the pre-eminent global destinations for organizers, participants, and fans of esports and competitive gaming. Their continued partnership with Xsolla enables them to constantly improve their platform, keeping their users happily engaged with the competitions and games they love.

STAY ONE STEP AHEAD OF YOUR GAMING COMPETITION

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