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Earn More Revenue

BUY
BUTTON

Sell your early access, unreleased, or published game directly to players.

300+ studios use Xsolla to level up their games.Read their success stories →

DIRECT TO
CONSUMER

SELL DIRECT, BUILD COMMUNITY

Players want access to new builds without jumping through hoops. Your team wants to connect with fans and collect valuable feedback. Buy Button lets you accomplish both with minimum overhead.

Easy and Simple

Sell the game on your website via shopping cart. Let players upgrade quickly and easily by paying the price difference at the click of a button.

Game Distribution

Sell game keys for popular game platforms like Steam, Epic Games Store, and others. Or send your game as a self-contained file that players can download directly from a link in their purchase confirmation email.

Sell Pre-Orders

Drive valuable pre-sales to boost your development and marketing funds. Create founder packs with valuable items, grow your player base, and test your build, all before an official launch.

Grow Your Community

Bring players into the loop early and work with them to refine your game before release. They can provide feedback as well as valuable word-of-mouth advertising.

Allow Gifting

Let players buy extra game keys and share them with friends.

Region Controls

Easily set up availability and localized prices for each country or regional market, with customizable global caps.

DIGITAL AND
PHYSICAL

TAKE YOUR GAME BEYOND THE SCREEN

Great video games keep people thinking about them even when they're not playing. By providing physical merchandise and out-of-game digital goods, you can extend your game's reach beyond the screen and earn extra revenue. With a strong brand or character following, you can even promote the game and drive sales before its actual release.

Digital Goods

Everything from high-res concept art to wallpapers, maps, guidebooks, soundtracks, forum avatars, and more. If your players want it, you can design and sell it.

Physical Goods

Offer physical copies of your game or founder packs that include physical goods. It's a great way to give players a feeling of ownership, plus it boosts word-of-mouth marketing.

LEARN HOW TO MAXIMIZE YOUR PRE-ORDERS

Download eBook

THE XSOLLA
ADVANTAGE

SAVE TIME, EARN MORE

Taking the leap to direct sales can be intimidating. Xsolla simplifies the process by taking care of the back-end tasks while you focus on your brand. We can help you turn every interaction into an ROI-positive purchase through promotions, analytics, anti-fraud measures, and more.

Promotions

Run promos to increase the odds of a successful conversion. This can include limited-time sales on game keys and subscriptions or digital freebies like virtual currency or items.

Performance reporting

In-depth analytics help you understand web traffic and marketing so you can refine your efforts for maximum returns. Implement Google Analytics and Facebook Pixel into checkout to discover even more remarketing opportunities.

Anti-fraud

Keep scammers at bay with the industry’s best anti-fraud protection system. This includes built-in protocols that prevent game key reselling on gray and black market platforms.

Seamless
experience

TWO WAYS TO SELL YOUR GAME

Buy button WIDGET

Quick setup

Simply copy and paste the code to your website.

Easy integration

Add to Xsolla Site Builder or embed into any existing website.

Visual customization

Choose your widget color, theme, and background image.

View the Docs →

Buy button API

Powerful

Create a full online store with shopping cart and fulfillment.

Single checkout

Sell any type of goods including game keys, virtual items and virtual currency in the same shopping cart.

Product bundling

Sell different product combinations as bundles.

View the API references & methods →

TRY BUY BUTTON FOR FREE AND START SELLING TODAY

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OUR
PARTNERS

JOIN THE WINNERS'
CIRCLE

pages.products.buyButton.clientStories.slides.1.title

PLAYERUNKNOWN’S BATTLEGROUNDS SQUADS UP WITH XSOLLA STORE TO DRIVE EARLY ACCESS PRE-ORDERS

View website

pages.products.buyButton.clientStories.slides.2.title

BITBOX DRIVES LIFE IS FEUDAL: MMO PRE-ORDER SALES WITH XSOLLA PARTNER NETWORK

View website

pages.products.buyButton.clientStories.slides.3.title

MUNDFISH PARTNERS WITH XSOLLA TO SET ITS ATOMIC HEART ON PRE-ORDERS

View website

See Buy Button in action

Experience how simple and effective selling game keys, pre-orders, digital and physical goods with Xsolla can be.

Play demo

Guided integration

QUICK AND EASY SETUP

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FAQ

What kinds of things can I sell via Buy Button?

With Xsolla Buy Button, you can sell almost anything: game keys, virtual goods and currency, physical copies of your game, and more.

How do I start selling?

There are two ways to sell with Buy Button: via custom widget or custom API. The custom widget supports selling goods only, while the custom API supports receiving and selling goods.

Can I sell game keys across different platforms?

We support game key sales across 10+ different platforms, including Steam, Epic Games Store, PlayStation Store, and Xbox Games Store. We also support the sale of DRM-free keys if you use your own game's launcher.