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Initially developed by Russian indie dev studio Juvty Worlds, the Wild Terra property is a hardcore role-playing sandbox game with an intoxicating medieval world theme.
Their second release Wild Terra 2: New Lands launched on January 28, 2021, with the help of pre-sales promotion through multiple Xsolla solutions.
Xsolla and Juvty Worlds talked about their needs and what they hoped to achieve. Together, we identified three key needs:
In short, Juvty sought to attract a marketing army of affiliates to their new title. In addition, they hoped to work with partners on a revenue-share basis, saving them costly out-of-pocket expenses.
Xsolla is responsive to our partners’ visions. When they said they wanted to increase awareness for their upcoming release, we immediately suggested Xsolla Partner Network.
Juvty had already integrated Xsolla’s payments solution Pay Station and agreed that adding Partner Network would mean benefitting from our relationship with more than a half dozen large affiliate networks ready to promote offers to Asian, CIS, and European video game markets. They wanted to become one of the first to implement this solution.
Working together, the integration was quick and efficient. Empowered with instant access to 7+ large affiliate networks, (extending to Asia, CIS, and Europe) Juvty initially sold pre-orders and promoted them with the help of Xsolla Partner Network, attracting affiliates who helped promote the game before release.
Wild Terra 2: New Lands was released on January 28, 2021. By “warming up” an audience with pre-orders and affiliate promotions, the game immediately began generating a better-than-expected wave of sales.
The result:
