Wildlife broke into the real-time multiplayer game market in 2016 with Castle Crush and War Machines. In 2022, their focus shifted towards a plan to increase VIP players’ engagement, reduce platform fees, and acquire more useful user data.
Wildlife and Xsolla discussed implementing the best way to achieve audience and revenue goals while testing the plan’s viability with a trial run focused exclusively on whales’ purchase habits. Xsolla understood that Wildlife also hoped to increase audience engagement without impacting their Apple platform revenue.
Ultimately, we recommended our Web Shop solution where consistently active users could comfortably make in-app purchases via an exclusive VIP shop.
The plan was to entice their most transaction-ready customers (identified via Player ID) to purchase War Machines in-game content directly from their site with the lure of exclusive promotional bundles.
Wildlife integrated Web Shop with expectations of expanding their mobile game monetization strategy beyond the app store.
Initial results of Wildlife's Web Shop trial far exceeded expectations:
Meaningful customer input
In addition to an immediate flow of purchases from the VIP shop, their top customers provided valuable feedback (kudos about the interface, the payment flow, and the overall experience) and requested more special offerings in their VIP Web Shop.
Useful Data Insights
Trackable customer behavior numbers revealed that Wildlife could plan and execute effective promotions to all player segments, ultimately driving higher engagement, AARPU, and MAU.
Additional Revenue Streams to Targeted Segments
Web shop opened a path to off-platform income from high-revenue players, inspiring the studio to extend the solution to their broader community.