NEXTERS GAINS USERS AND GROWS REVENUE MORE THAN 20X BY EXPANDING BEYOND MOBILE TO WEB

Nexters levels up with Anti Fraud and Pay Station

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Launched by Nexters in 2016, Hero Wars became a hit game on social media platforms Facebook and VK, and the game continued to find success when it came to mobile markets in 2019. However, with sales and player acquisition beginning to plateau, the developer wanted new ways to increase margins and connect with audiences.

Solution

By collaborating with Xsolla and using their Mobile Game Commerce solution, Nexters grew beyond app stores and social media to expand across new platforms while scaling into additional territories. The result was dramatic: Hero Wars multiplied their web sales by more than 20x, year over year. Additionally, by expanding to web distribution, Nexters have increased their revenue above and beyond mobile app stores that take a percentage of profits while maintaining full control to connect with their target audience.

Result

Hero Wars multiplied their sales by more than 20x, year over year.

Key integrations in the Nexters / Xsolla collaboration were: 

  • Expanded the Nexters game store to the web, connecting with new payment methods and territories, with a savings of 20% and higher from previous platform fees.
  • Utilized tools to reach key markets in Japan, South Korea, and Taiwan with local coverage and tax management of payments.
  • Provided Nexters with access to over 700 payment methods, including over 240 alternative methods actively used by their audience beyond PayPay and credit cards.
  • Improved conversion rates and lowered chargeback incidents with the combination of Pay Station and Anti-Fraud.

By working together with Xsolla, Nexters was able to prioritize new platforms and territories, where they were able to connect with new players and significantly enhance their revenue streams. Interested in moving your games from mobile to web for similar benefits? Contact Xsolla today.

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Nexters levels up with Anti Fraud and Pay Station

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