Launched by Nexters in 2016, Hero Wars became a hit game on social media platforms Facebook and VK, and the game continued to find success when it came to mobile markets in 2019. However, with sales and player acquisition beginning to plateau, the developer wanted new ways to increase margins and connect with audiences.
By collaborating with Xsolla and using their Mobile Game Commerce solution, Nexters grew beyond app stores and social media to expand across new platforms while scaling into additional territories. The result was dramatic: Hero Wars multiplied their web sales by more than 20x, year over year. Additionally, by expanding to web distribution, Nexters have increased their revenue above and beyond mobile app stores that take a percentage of profits while maintaining full control to connect with their target audience.
Key integrations in the Nexters / Xsolla collaboration were:
By working together with Xsolla, Nexters was able to prioritize new platforms and territories, where they were able to connect with new players and significantly enhance their revenue streams. Interested in moving your games from mobile to web for similar benefits? Contact Xsolla today.