UnionPay card usage rises via Xsolla Payments
Integration with Xsolla’s Pay Station fueled user engagement and increased cardholder transaction rates.UnionPay enjoys more users, frequent transactions
Challenge
UnionPay sought to engage more fully with its customers, boost user transaction amount, and increase frequency.
Solution
Our experts worked with UnionPay to raise awareness of their cashback campaign to increase user transactions in Southeast Asia.
The offer gave 10% cashback on all successful payments above 50 CNY, with a monthly cap of 500 CNY per user.
Exponential growth
Result
Throughout the campaign, UnionPay cardholders enjoyed direct rewards that significantly increased spending activity and strengthened loyalty.
Technical aspects included:
Payments
- It allows game developers to adapt to players' evolving purchasing needs across multiple platforms and easily integrate a customizable checkout experience.
- Introduces players to preferred local payment methods.
- As Merchant of Record, Xsolla handles all local taxes.
Ready to maximize revenue opportunities? Reach out to our account managers and learn how to acquire more customers for your payment solution.
16%
total clicks on the UnionPay method button
40%
increase in average sales per day
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