Ubisoft levels up D2C with Xsolla

Ubisoft partnered with Xsolla to launch a custom Growtopia Web Shop, boosting revenue, player engagement, and control over monetization.

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Ubisoft expands its D2C strategy with Xsolla Web Shop

Challenge

To deepen player engagement and drive monetization beyond app stores, Ubisoft Abu Dhabi sought a trusted partner to launch scalable, high-performance web shops tailored to each game's audience, while retaining complete control over the user experience.

Solution

Ubisoft partnered with Xsolla in May 2025 to launch a branded Growtopia web shop and enhance the in-game experience. With GameID-powered seamless login and a curated selection of the most impactful items, the shop enhances both player engagement and lifetime value.

Solution used:

Web Shop

Result

Exponential growth

Result

The launch of Growtopia's web shop launch delivered measurable success across key monetization metrics. Shortly after launch, Ubisoft recorded 66% more web-based purchases than comparable titles, underscoring the perceived value of transacting online. More impressively, ARPPU (Average Revenue Per Paying User) increased by 10%, driven by a frictionless user experience that encouraged higher-value purchases.

Among the top-performing offers was “Gem Abundance” at $49.99, which consistently ranked as a bestseller. This validated Ubisoft’s strategy to target high-value players with meaningful incentives and special offers. The ability to synchronize its web shop's promotions with in-game events further amplified engagement and spending during peak activity periods.

"Partnering with Xsolla allowed us to expand Growtopia’s monetization strategy beyond traditional platforms. Xsolla Web Shop gives us full control over the player experience and opens up a new channel to deliver personalized value. The strong performance metrics, especially the ARPPU growth and sustained purchase behavior, speak to how well this model resonates with our community.”

Technical aspects included:

Xsolla Web Shop

A fully branded, multi-page web shop powered by Xsolla, built and launched without the need for additional engineering resources on the client side
Customized with Growtopia’s pixel art, UI elements, and community-centric content to replicate the in-game look and feel across the web.
Seamless integration with Growtopia’s authentication system “GameID” login, ensuring frictionless access and higher conversion rates.
Features include exclusive offer carousels, event-based bundles, seasonal banners, and bonus-value subscriptions.
Sync with in-game events and monetization calendars, enabling Ubisoft to deliver timely promotions and maintain consistency across platforms.

Ready to unlock the same benefits? Partner with Xsolla today and discover how the right commerce solution can help you maximize revenue, reduce costs, and expand globally.

By the numbers: