SEGA drives global growth with Xsolla
SEGA partnered with Xsolla to bridge language and operational barriers while supporting worldwide growth and localized payments in Japan.One partner for global and local growth
Challenge
As SEGA expanded globally, it needed a partner that could support international growth without losing focus on its domestic market. With teams operating across regions, SEGA needed local expertise alongside global capabilities.
Solution
With support from Xsolla’s Japan office and global commerce infrastructure, SEGA connected its teams, expanded payment options in Japan, and supported players across domestic and international markets.
High-performing commerce built for players everywhere
Result
SEGA strengthened its commerce experience in Japan while supporting global growth. Nearly 1 in 5 purchases used local payment methods, while purchase completion remained high and refunds and chargebacks stayed below 1%.
"Expanding globally while staying rooted in Japan isn't easy — the language and cultural gaps alone can slow a company down for years. Xsolla's Japan office has been a true local partner for us, bridging that gap between our head office and our international operations. It doesn't feel like working with an overseas vendor. It feels like working with a team that understands both sides."
— Takaya Segawa; Executive Vice President, Head of JA Studios 2nd Business Unit
Pay Station, powered by Xsolla
Technical aspects included:
Partner Management Infrastructure
- Xsolla's Japan office helped bridge communication between SEGA's Japan headquarters and global operations, reducing complexity across regions.
- Supported smoother coordination between teams across markets, helping SEGA manage international growth with confidence.
- Provided ongoing guidance and support as SEGA continued expanding its global business with Xsolla.
Xsolla Payments
- Supported eight trusted payment methods in Japan through a single integration, giving players more convenient ways to complete purchases.
- Provided access to Xsolla's global payment network, helping SEGA support players across markets while simplifying payment operations.
Want to expand your game business worldwide? Contact Xsolla today to discover how our global expertise and solutions can help you grow.
8
local Japanese payment methods supported through one Xsolla integration
About 1 in 5
purchases completed through local payment methods in Japan
Nearly 9 in 10
players successfully completing purchases
Under 1%
refund and chargeback rates maintained over time
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