Offerwall raised Kakele MMORPG's revenue

By integrating Xsolla Offerwall, Viva Games' Kakele MMORPG saw a 10% increase in web shop transactions and a 5% increase in revenue.

Ask

Make Kakele in-game purchases accessible to all players

Challenge

Viva Games needed a way to let players earn premium currency through offers and surveys while keeping Kakele fair and accessible. With many players lacking traditional payment options, the goal was to expand access, boost engagement, and grow revenue, without breaking its fair-play values.

Solution

Viva Games integrated Xsolla Offerwall into the Kakele web shop, giving all players new ways to join the in-game economy and supporting Kakele’s mission of inclusivity.

Solution used:

Offerwall

Payments

Web Shop

Outcome

Monetization and inclusivity

Result

Offerwall monetization solution that provides all Kakele MMORPG players with new ways to participate in the in-game economy, ranging from enjoying offers and completing surveys to taking actions with partner brands, in exchange for in-game rewards:

Paying users gain more value through bonus incentives and repeat purchase opportunities.
Non-paying players can contribute for the first time by engaging with offers, unlocking a new revenue stream.

“The Xsolla Offerwall is a very good solution. It empowers players to earn premium currency even if they can’t spend directly, and fits perfectly with our values of fairness and accessibility.”

Technical aspects included:

Xsolla Offerwall

Monetized non-paying users by integrating personalized in-game offers and reward-based incentives.
Boosted player retention with a customizable offer interface tailored to Viva Games’ audience.

Ready to enjoy the same kind of results? Connect with an Xsolla expert today and discover all the ways we can help you boost sales, revenue, and user acquisition.

By the numbers: