Result

The results speak for themselves. Seekers Notes saw capture rate growth multiply roughly tenfold, while Cooking Diary's average revenue per paying user jumped by 51%. Seekers Notes reached players in 41 countries, and Cooking Diary drove high-volume activity across 22 markets with 100+ payments each.

By preserving Mytona's distinctive visual identity across the web shop, Xsolla ensured the player experience stayed seamless, from game to storefront and back.

"Partnering with Xsolla allowed us to expand our payment capabilities quickly and seamlessly — without compromising the signature style and quality standards our players expect. Preserving the design, artwork, and custom elements that define our brand experience was non-negotiable for us, and the Xsolla team truly understood and respected that. As a result, we were able to scale confidently, with our visual identity fully intact"

— Daria Pogrebniak, Director of Strategic Partnerships, Mytona

Seekers Notes Web Shop, powered by Xsolla

Cooking Diary Web Shop, powered by Xsolla

Technical aspects included:

Xsolla Web Shop

• Custom-branded storefronts for Seekers Notes and Cooking Diary, designed to match each game's unique art direction and player experience.
• Regional pricing tailored to local purchasing power, making offers accessible across diverse markets.
• Web-exclusive bundles and daily gifts to drive recurring visits and web shop–specific traffic.
• A loyalty store rewarding repeat purchasers to increase lifetime value and purchase frequency.
• Enhanced hard currency value on the web shop versus in-app stores, giving players more for every purchase.

Xsolla Payments

• Access to 1,000+ payment methods across global markets, removing friction for players in every region.
• Enabled sales in countries restricted by major app store platforms, unlocking previously inaccessible revenue.
• Reduced dependency on platform fees, improving margins on every transaction.

Want to launch or improve your game's direct-to-consumer web shop? Contact Xsolla today and find out how we can help you reach more players and earn more revenue.