Result

An 8-hour integration sparked a decade-long partnership. Piranha Games leveraged Xsolla Partner Network to run creator campaigns across the MechWarrior franchise, boosting user acquisition and community engagement with minimal resources and building lasting creator relationships.

"Xsolla Partner Network helped streamline what had previously been a very manual creator management process for our team. Before implementing it, we were handling influencer outreach, key distribution, and tracking creator impact largely on a one-to-one basis, which required significant time and coordination. The platform gave us a centralized place to direct creator inquiries, distribute keys, and manage affiliate relationships more efficiently. It also allowed creators to directly benefit from the sales they generated, which helped keep them engaged and motivated around new releases and DLC launches.
One of the biggest advantages was the visibility it provided into creator performance. We were able to better understand which creators resonated most with our audience, which communities were most engaged, and how creators contributed to sales over time.

For a long-running gaming IP with an established creator community, the program fit naturally into our release strategy. It allowed us to continue supporting and rewarding creators while significantly reducing operational overhead for our internal teams.

We plan to continue using the program because it effectively bridges creator outreach, community engagement, sales generation, and influencer rewards in a much more scalable way than managing those processes manually."

• Matt Newman, Live Ops Manager, Piranha Games

Technical aspects included:

Partner Network

• Define tailored commission structures for creator-led sales using a flexible revenue-sharing system.
• Simplify worldwide payouts with Xsolla’s built-in tools for cross-border calculations, reporting, and payment processing.
• Run targeted creator campaigns with customized promo codes, tracking links, and game keys.
• Use a unified creator dashboard to easily access all promotional tools and assets.

Want to expand your game's audience through the power of creator partnerships? Discover how Xsolla Partner Network fosters meaningful creator relationships that deliver real engagement and lasting results.