Result

To keep players coming back (and buying again), D.Dream developers leaned on 3 LiveOps mechanics:

Personalized offers:
Instead of running one generic discount for everyone, the team showed offers that matched what the player was experiencing. For example, the studio introduced the “Breakthrough” offer, which appears after players fail a boss fight several times in a row – a helpful nudge right when frustration is high. They also tested a high-discount offer for active players who hadn’t bought anything yet. 

"Career path" loyalty program:
Rather than offering regular players a standard VIP ladder, D.Dream used Xsolla Web Shop to build themed tiers that fit the game, offering specific perks at each rank. For each purchase, players earn "value points", good for tangible and permanent bonuses, like these:

• Insider: +3,000 coins when buying stamp packs (local currency);
• Power Broker: permanent 50% discount on skins;
• The Untouchable: guaranteed daily lottery ticket.

Weekly lottery:
The studio transformed the Web Shop retention mechanism into a full-fledged game feature, turning a standard promo-code tool into something players look forward to. Each week, players receive a free lottery coupon, using Xsolla’s standard promo codes but customized for randomized distribution. In A/B testing, the custom design drove 19% higher conversion than the standard template.

Technical aspects included:

A templated multi-page web shop

• A template that reduces time-to-market and enables drag-and-drop web shop customization, including built-in content management tools.

LiveOps features

• A comprehensive set of out-of-the-box LiveOps features designed to mirror and extend the in-game LiveOps on the web.

Want to build the same kind of repeat-visit loop in your own store? Set up Xsolla Web Shop, test retention mechanics out-of-the-box (personalized offers, loyalty tiers, or a weekly drop), and iterate from there. Get started in your Publisher Account or talk to the team to map the right setup for your game.