Building loyalty with creator partnerships

Cubic games boosted engagement and revenue for Pixel Gun 3D by partnering with influencers through Xsolla's revenue share and creator tools.

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Cubic Games boosts engagement with creator partnerships

Challenge

Cubic Games wanted a way to build lasting relationships with influencers through a revenue share model, focusing on engagement and loyalty over monetization. Their goal is to attract creators aged 18 or older to help expand Pixel Gun 3D to a broader audience.

Solution

Cubic Games used Xsolla Partner Network to launch revenue share campaigns with global creators PIXEL ECKO, Mr LaPrune, Di Streets Challenge, Mint Gaming, and Drot. With tools for payouts, promo codes, and tracking, they gained insights and built lasting relationships to boost Pixel Gun 3D’s engagement.

Solutions used:

Result

Leveraging creator campaigns and revenue share

Result

By partnering with five influencers through the Xsolla Partner Network, Cubic Games successfully tested a revenue share model for . The campaign generated 4,000+ clicks and over 20% in monthly revenue with no upfront investment while providing valuable insights into influencer performance and engagement strategies.

Beyond the numbers, the collaboration helped Cubic Games identify effective marketing tactics and laid the groundwork for long-term creator relationships, highlighting the value of offering in-game rewards as a future retention tool.

Technical aspects included:

Xsolla Partner Network

Set custom commission rates for creator-driven sales with a flexible revenue share model.
Manage global payouts effortlessly with Xsolla’s cross-border calculation, reporting, and processing.
Launch targeted campaigns using personalized promo codes, tracking links, and game keys.
Access all promotional assets and tools through a centralized creator dashboard.

Ready to grow your game's reach through creator partnerships? Learn more about Xsolla Partner Network today to tap into a global community of influencers, launch performance-based campaigns, and build long-term relationships that drive engagement and results.

By the numbers: