Xsolla surveyed over 4,000 players on how they shop, gift, and respond to brands during the holidays. This ebook shows what they told us and where brands can meet them.

Inside this ebook

• Holiday shoppers are already in-game — See why 78% of players play more during the holidays, and when to reach them.
• Holiday shopping beyond the game — Learn what players plan to buy, from household items to toys, and how they like to gift.
• Reach players through brand ads — See why 82.5% would watch a rewarded ad for a bonus, and which formats they prefer.
• What this means for brands — Five practical ways to build holiday campaigns around how players actually spend.