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Latest creator marketing insights, trends, and updates.

Learn the best ways to secure resources and stay on track for launch

Best practices for navigating the path to improved monetization

Stay focused on what's trending in the video game industry

Discover what's new in payment methods, locally and globally 

Xsolla's publisher network data reveals D2C on PC is already operating at scale, with over $1 billion transacted in 2025 across more than 1,000 games, a shift the market has largely missed.



The $1 billion signal: Direct-to-consumer on pc is already here

Xsolla expands its Canadian presence at Game Con Canada and the first-ever NAGIS conference in Edmonton, featuring two speaking sessions on monetization, community-led growth, and the film-games crossover.

Xsolla Heads to Game Con Canada and the Inaugural NAGIS Conference

Odlar Yurdu University GameDev Bootcamp showcases Azerbaijan’s emerging game development talent



Xsolla and partners empower the next generation of game developers at the Odlar Yurdu University GameDev Bootcamp

Supporting the studios shaping the future of French gaming

Xsolla sponsors Game Camp France: Where French gaming comes together

Xsolla joins GamesBeat as co-host of an exclusive evening event in Chicago on June 16, 2026, curating industry debates on whether UGC creators represent the next generation of game developers or a parallel creative ecosystem.

Xsolla co-hosts GamesBeat Engage Chicago 2026 to shape the future of user-generated content

Xsolla's Berkley Egenes argues that gaming companies have a responsibility to drive social impact alongside commercial growth, from funding adaptive equipment for disabled players to sponsoring indie studios at GDC.

Why "Gaming for good" is now a business imperative

Xsolla is attending Pocket Gamer Connects Barcelona 2026 to meet with mobile game developers and publishers across Europe. The team will be showcasing its Web Shop ecosystem, global payments infrastructure, and introducing Xsolla Agency to the European market for the first time.

Xsolla heads to PGC Barcelona 2026 to champion direct-to-consumer commerce for mobile studios

Xsolla is sponsoring First Playable Florence 2026, offering indie PC developers two expert-led sessions on nailing publisher pitches and scaling through creator and affiliate partnerships instead of paid acquisition.

Xsolla at First Playable Florence 2026: helping indie developers pitch better and grow smarter

Xsolla takes two stages at Gamesforum Hamburg 2026 as Exclusive Global Partner, with VP Jane Startseva co-presenting a keynote on web shop attribution with AppsFlyer and joining a panel on D2C strategy in midcore games.

Xsolla takes the stage at Gamesforum Hamburg 2026

Learn how the Xsolla Buy Button helps mobile developers reduce platform fees, boost revenue, and deliver seamless, player-friendly purchase experiences.


Xsolla launches Buy Button for mobile games

How Xsolla’s refreshed identity reflects its future-forward vision and commitment to building all the things to help developers build sustainable, scalable game businesses.

Xsolla unveils new brand launch to support the future of game commerce

Investment, mobile, and web shops are rewriting gaming’s economics - putting control and margin back in developers’ hands.

New frontiers: What 2026 holds for the gaming industry

All the knowledge you need for building a successful gaming business across payments, sales, commerce, and community growth. Stay up to date on the latest industry trends and get valuable info for every stage of development.

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Xsolla launches Buy Button for mobile games

Why a personalized web shop experience is essential for success

It’s official: Mobile developers can now link players directly to web shops from their games in the U.S.

Spotlight on our
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Xsolla launches Buy Button for mobile games

Why a personalized web shop experience is essential for success

It’s official: Mobile developers can now link players directly to web shops from their games in the U.S.

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Spotlight on our
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