Return to site

Understanding LTV, the most important KPI in gaming with Lloyd Melnick

During the session, we delve into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition. You will first learn the core components of customer lifetime value and how to calculate LTV. We will then delve into ways to improve the value of your customers, your advertising mix and overall profitability. #gamedev #indiegamedev #gamedeveloper

Contact Us

Talk to an expert

Schedule a product tour or speak to our sales team directly.

Payment Questions

Have a question about an Xsolla charge or another payment issue?

Get help now on our support page →