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ROBLOX increased revenue

Roblox increased their gift card revenue by 35% by releasing branded gift cards with the help of Xsolla.
ASK

Roblox wanted to create a branded gift card for their players

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Challenge

In early 2020, Roblox Corporation sought a partner who could help them build a player-focused gaming gift card program to deliver Robux for their runaway hit Roblox. The idea was to increase spend per minute while generating brand loyalty and engagement.

Solution

In early 2020, Roblox Corporation sought a partner who could help them build a player-focused gaming gift card program to deliver Robux for their runaway hit Roblox. The idea was to increase spend per minute while generating brand loyalty and engagement.


Solutions used:
RESULT

EXPONENTIAL GROWTH

Result

This integration quickly grew their gift card program into a staple product, with a healthy and dependable revenue stream.

Roblox was able to raise the Average Revenue Per Paying User (ARPPU) from $13 to $20 while also boosting brand affinity and user loyalty. The Roblox gift card program is still going strong one year later, and shows no signs of slowing down.

Technical aspects included:

Payments & Anti-Fraud
  • Created gift card payment gateways at checkout, with prioritized placement
  • Allowed players to purchase gift cards directly from Roblox, outside of mainstream distribution platforms and ecosystem
  • Localized pricing and language support for checkout UI in all markets
  • Disputed transaction reviews 24/7 using behavioral and data metrics.
Customer analytics and support
  • Delivered aggregated financial data to track the performance of each alternative payment method.
  • Shared customer support resources to help the developer’s support team in fielding player inquiries and any other questions.
Merchant of Record
  • Took care of chargebacks, VAT, and taxation, reducing chargeback and refunds from 25% to 10% MoM
  • Handled legal compliance with local regulations in all available regions.

Are you looking to create a gift card program and increase revenue?  Contact Xsolla today and find out how we can help you with multiple solutions and expert insight.


Result in numbers:

35%

Revenue increased by 35% along with boosted user loyalty and brand affinity

$13 to $20

ARPPU increased from $13 to $20

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