Virtually every industry is leaning into the subscription model these days, from entertainment to software to video games. We’ve put together a short guide that highlights best practices for subscription programs to help you successfully navigate this not-new but still beneficial revenue model.
Though more often employed by games as a service (GaaS) or free-to-play (F2P) games, subscription plans can work well for almost any type of game or platform to transform casual players into long-term fans.
This year alone, Americans spent an average of $20.78 a month on app subscriptions, and the trend is going up. That makes sense. Studies have shown that 18-to-30-year-olds tend to value access to content more than owning that content. People want easy access to enjoy new content across all platforms or devices and are willing to pay a reasonable price for that convenience.
Add that to the data indicating subscribers typically spend more than twice as much on in-game content as non-subscribers, and the increased benefit for your development resources becomes clear. With a monthly subscription plan, you can reward your loyal players with in-game goodies, virtual currency, and any other extra content you want to include. Subscriptions typically have low overhead but can generate a predictable income stream for your development fund. That, in turn, allows you to produce more content for your player base to enjoy and restarts the cycle.
We encourage you to download our eBook on Subscriptions Best Practices. We show you how to get the most out of your subscription program, no matter the size of your studio or the number of users on your platform. With our eBook, you’ll learn valuable tips to implement with any subscription program, get detailed advice in our Use Cases section for specific situations, and discover how easily subscriptions integrate with Xsolla products and solutions.