Xsolla charge on your credit card? Learn more →

Blog

MEET WITH XSOLLA AT GDC 2019

Learn How to Up Your Game: Empowering Developers Everywhere
Tuesday, March 19 | 10:00am – 11:00am | Room 2024 West Hall

It’s never been easier to make a game, but the barriers to success have never been so high. How can you take control of your own destiny? Xsolla GM & CMO, Nathalie Lubensky, will show you how by drawing from over 20 years of creating exceptional and memorable customer experiences. The key to your success is to be customer obsessed. Xsolla provides the tools and services that help you acquire, manage and retain your customers making them the focal point of your business plan. This kick-off talk will give you the confidence to self-publish, launch your dream game to the right audience, own your customer, and create a global brand — without breaking the bank.

Nathalie Lubensky is dedicated to telling a story, reaching and captivating audiences, and keeping them forever. Whether it’s entertainment, sports, automotive or gaming, they all have one thing in common: impactful brands. She worked her way up to Vice President at MTV Networks, and senior management positions at Disney, ESPN, and SONY Pictures, where she ran global sales and marketing. After SONY, she served as CMO at Edmunds.com, wherein less than 18 months, she transformed and revitalized the company and brand. She’s now making her mark in the $140 billion video game industry as GM & CMO of Xsolla.

Game Publishing 3.0: Battle Testing Your Business Model Pre-Launch
Tuesday, March 19 | 11:20am – 12:20pm | Room 2024 West Hall

When it comes to publishing advice, one mantra you hear often is to “start your marketing early.” However, rarely do you hear “start your monetization early.” Get up to speed on pre-launch strategy. Generate early indicators to tune your marketing, optimize your sales funnel, and ultimately make more money both pre-release and at launch.

Brooke is a Senior Director of Business Development at Xsolla, where he is responsible for helping independent studios successfully publish their PC titles. Previously, he lead marketing and community efforts for Benchmark and Time Warner backed Outpost Games, and spent six years scaling Twitch from launch through acquisition by Amazon.

A Game Dev’s Guide to Life Beyond Credit Cards & Major eWallets
Tuesday, March 19 | 1:20pm – 2:20pm | Room 2024 West Hall

In an era of global game publishing, extending one’s reach can be tough, particularly as a smaller studio. Xsolla will help attendees expand to geographies that they never thought of with hyper-localized customer buying experiences guaranteeing increased market share and conversion. Learn about nuanced payment habits and local payment options that are gaining traction in key gaming markets.

Anton Zelenin is a payments expert at Xsolla with more than 8 years of experience. He has been in charge of integrating and maintaining the portfolio of payment systems at Xsolla, with a primary focus on Asia, South America, and North America.

Content Design & Marketing Tactics for Successful Pre-Order Campaigns
Tuesday, March 19 | 2:40pm – 3:40pm | Room 2024 West Hall

This talk will help attendees understand how to create and execute successful pre-order campaigns — demonstrating best practices and case studies across founder and pre-order packages, bundle content and pricing, marketing activities, upselling, sales, discounts and how to work with existing crowdfunding campaign backers.

Alexander Menshikov is a monetization expert at Xsolla, with 10+ years of experience in online game economies. He has worked to build and integrate custom monetization solutions across different games and platforms including Valve, Ubisoft, Hi-Rez, WB Games (Turbine), Twitch, Crytek, Riot Games, Nexon, Gaijin, R2 Games, Perfect World, Epic Games Fortnite, and more. He has also managed integrations for multiple pre-order campaigns including PUBG, Mutant Year Zero, Atomic Heart, RUNE Ragnarok, and Phoenix Point.

Maximizing the Influencer Potential for Your Game
Tuesday, March 19 | 4:00pm – 5:00pm | Room 2024 West Hall

Influencer marketing has become an essential part of marketing for many games today, and a vital source of growth for some. When should one make their game available for influencer coverage? How should one roll it out and what’s the ideal timing to adopt business models such as revenue sharing and sponsorship? And most importantly, how can one avoid failure with reasonable expectations for this distribution channel? In this talk, Xsolla will discuss how to position a game for influencer success.

Brooke is a Senior Director of Business Development at Xsolla, where he is responsible for helping independent studios successfully publish their PC titles. Previously, he lead marketing and community efforts for Benchmark and Time Warner backed Outpost Games, and spent six years scaling Twitch from launch through acquisition by Amazon.

Untapped Opportunities: Funding Beyond Friends & Family
Tuesday, March 19 | 5:30pm – 6:30pm | Room 2024 West Hall

Tired of self-funding? Are friends and family tapped out? Come learn about different sources of funding one may not have known existed. With a wider network and a customized pitch, odds of funding success can increase substantially. Xsolla team members will cover where and when to reach out to make the magic happen.

Justin Berenbaum has more than 25 years of strategic development experience in the video game industry. His career spans publishing, developer relations, 1st, and 3rd party relations, international business development, sales, customer support, game development, strategy, and licensing for game developers/publishers and related technology companies. He is currently a member of the Global Game Jam Board of Directors and a former member of the Board of Directors of the IGDA (International Game Developers Association).